Why the name change?
For more than 25 years we have been committed to providing the
best possible chance of success and the greatest delivery of care to
couples who dream of becoming parents to a healthy baby. As we enter a
new era, our commitment to our patients and our doctors will continue
and on 1st September 2011, the first day of spring, Sydney IVF will be
reborn as Genea, World leaders in fertility.
What’s the story behind this change?
We believe the time is right to change our name to better reflect who we
are and the services we offer – we offer more than IVF and we make a
difference to the lives of people all over the world. Our services
include programs such as Fitness for Fertility, IVF, genetics, PGD,
research and stem cells and we are located in more locations than
Sydney. We are changing our name to more accurately reflect what we do
and our leadership in our field.
Genea? What does it mean?
The name Genea (pronounced jen-ay-a) originates from ancient Greek, and
means family. For us, it is important that our name accurately reflects
our purpose and our commitment to providing our patients with the
certainty that they could find no better fertility science or care
anywhere in the world.
Why ‘World leaders in fertility’?
We have led the way in fertility not only in Australia, but worldwide,
since 1985. We virtually doubled success rates in the 1990s. We have
developed technology and equipment used in more than 600 clinics
worldwide. We are now the most successful Preimplantation Genetic
Diagnosis clinic in the world, offering testing for more than 170
chromosome and genetic conditions. ‘World leaders in fertility’
represents who we are.
Welcome to Genea, World leaders in fertility
We are excited about the opportunities this delivers for us, our
patients, our doctors, our shareholders and for anyone considering
fertility services.
"There is nothing more primal, more real, more defining than giving birth.
The footage is of real people. It is beautiful, raw and moving. And because we have led the way in fertility for 26 years, it is our absolute pleasure to share our new advertisement with you."
Kylie de Boer
CEO, Genea