IVF turns 40

Genea blog IVF 40th anniversaryIn late July, the world’s first IVF baby Louise Brown turned 40 and Genea’s Medical Director and Scientific Director helped explain the significance of the milestone on national television.

Genea Medical Director Associate Professor Mark Bowman joined Larry and Kylie on the couch for the Seven Network’s Morning Show. Dr Bowman talked about the progress made in fertility treatment and explained the new technology being used in our embryology labs. He even took Genea’s timelapse incubator along so they could see it in person.

Then the labs in Genea's new clinic in Victoria featured on Nine News Melbourne, in a piece which also included Genea patients Amie and James and their beautiful boys Noah and Axel - brothers created from a single egg collection. Check it out here with Genea Scientific Director Steven McArthur talking about the technological advances made over the past 40 years.

Each year 25 July, Louise’s birthday, is marked as World Embryologists Day so we also celebrated by thanking our embryologists for their scientific expertise, their dedication to our patients and the high level of care they put into their work.