The Fertility Tales; breaking down the barriers around fertility

Even in 2022, fertility is often a taboo topic that many shy away from. At Genea, we want to break these barriers, open up the conversation and reshape how people think and talk about fertility and infertility.
That’s why we launched The Fertility Tales, the first magazine of its kind in Australia.  It’s a fertility specific magazine produced by AllBright and sponsored by Genea, to facilitate discussion around fertility, genetic testing and more.
Because of the reluctance to talk about IVF and fertility treatment, people often don’t feel that they can voice their realities and experiences of going through these journeys. But sharing these stories is important. There are many ways to make a baby and discussing how you got there can help normalise the topic. It also helps those that are struggling to get the help and support they need.
The Fertility Tales contains many moving stories about women who have struggled to conceive, advice on how to mentally and physically prepare for IVF, the importance of genetic testing, surrogacy, adoption, the loss of miscarriage and more.
Samantha Payne, CEO and Founder of Pink Elephants, tells her story about multiple miscarriages and her treatment at the hospital she previously had given birth in. After her second miscarriage she “was angry, and that’s when I decided to channel some of that anger and energy into starting Pink Elephants, because I needed somewhere to put it.” Pink Elephants has a huge community of 7000 and provides resources, information and advice for anyone that has experienced pregnancy loss.
Rachael Casella’s first-born daughter, Mackenzie, passed away at seven months old in 2017. Since she passed, Rachael and her husband have been documenting Mackenzie’s Mission to raise awareness for spinal muscular atrophy or SMA, campaigning for access to genetic testing. This campaigning has led to a new policy, whereby families undergoing IVF can receive a Medicare rebate when screening their embryos for severe genetic conditions. In future pregnancies, Rachael screened for SMA, and after many losses, she then had her son, Izaac.
Fiona Falkiner and Hayley Willis, a same sex couple, went through IVF to have their child, Hunter. IVF can be a challenging and Hayley said it best “I think one thing you have to have is patience, because nothing happens overnight. It is a long process”. In The Fertility Tales, Fiona and Hayley share how they went about conceiving Hunter.
These real-life experiences can help others navigate their own fertility journey; they make you feel less alone.
We’ve just released the first issue of The Fertility Tales, that’s been distributed across a network of GP offices, Genea clinics, Hairdressers and more. You can order your own copy here, for free.
Meline Walton
Media and Communications Manager
M +61 452 433 369

About Us

Hi, we’re Genea. We’ve been helping people make babies for over 30 years – that’s a whole lot of tiny feet pitter-pattering across Australia.

We’ve really led the fertility world, in fact our research and technology virtually doubled IVF success rates in the mid-nineties and continues to improve outcomes today. Whilst we share our baby making instruments around the world, in Australia, you’ll only find it with our experts.

And, with us, parents-to-be have a whole fertility team of experts in their corner, they are with them every baby-step of the way. Why? Because we want patients to start their journey knowing they’ve got the best chance of making a little person possible. That’s Genea all over.

Here’s a little information about the cool gadgets we use in our labs to help boost that chance of a little bub.

About Geri, Grow, Gavi and Gems

• Geri – parents to be- she’s your first babysitter. Our talented scientists grab those beautiful eggs and speedy sperm and then leave them to do their thing in this high tech womb. It’s a benchtop incubator with individually controlled incubation chambers per patient to minimize disruptive events to the early-stage embryo. Too much info? Here’s all you need to know- our Geri incubation system has seen a 24% increase in the number of pregnancies when compared to the traditional incubator and culture medium system*. This fancy piece of lab tech also has a camera which continuously monitors the embryos as they develop meaning our scientists and patients can all keep an eye on things.

• Grow – the app that gives people going through IVF a one-up on those who conceive naturally. Oh, and did we say it’s a world first, giving only Genea’s patients 24/7 access to photos and videos of embryos during the five days they hang out in Geri. And that means sharing a video of a developing embryo on social – ultrasound images are so last decade.

• Gavi – the world’s first automated vitrification instrument. What? Vitrification – it’s the process used to preserve (freeze if you like) eggs or embryos by cooling them to deep sub-zero degrees. It’s basically a freezing robot, Gavi uses an automated, standardized protocol aiming to provide consistent results in vitrification. Trust us, it’s super important!

• Gems – the liquid gold that Genea patients’ eggs, sperm, embryos all hang out in - the latest generation of Genea’s culture media for embryo cultivation.