Australian-first app gives parents-to-be photos of developing embryos

For the first time in Australia, IVF patients will be able to see precious photos and videos of their embryos as they develop in the lab through an app called Grow by Genea.

Designed by Australian fertility group Genea, Grow is available exclusively at Genea fertility clinics nationally and Hollywood Fertility Centre in Western Australia. It’s an Australian first app for smartphones and tablets which gives IVF patients 24/7 access to photos and videos of their embryos during the five days they spend growing in an incubator in the embryology lab. Through Grow by Genea, IVF patients will be able to download these images and videos and share them with family and friends.

“After being highly involved in the early part of an IVF cycle with blood tests and ultrasounds, patients can feel a little detached once their eggs and sperm are collected and developing as embryos for five days in the lab,” Genea Medical Director Associate Professor Mark Bowman said.

“Giving them access to photos and videos of their developing embryos through the Grow by Genea app will help them feel more connected and involved in the process. It will also help them understand what’s happening with their embryos as the embryologist describes the development to them – seeing is believing,” Associate Professor Bowman said.

The Grow by Genea app is made possible by the introduction of Genea-designed Geri incubators into the lab. Geri captures time lapse footage of every single embryo that develops in Genea’s labs. On Days 1, 3, 5 & 6, of development, patients will receive access to photos as well as time lapse footage, giving them the chance to be closer than ever to this important phase and share the experience with loved ones.

Geri and Grow by Genea form a world first incubation and embryo viewing system which combines continuous culture, time lapse photography and a smartphone app.

“Developed by embryologists, Geri is a state of the art incubator, designed to be the optimal environment for developing embryos outside the womb. Each Geri has six individual chambers so each patient’s embryos have their own personalised space. Each of those six chambers has its own camera, working continuously to capture incremental development of the embryos,” Genea Scientific Director Steven McArthur said.

“As well as providing patients with the amazing experience of seeing their developing embryos, something that most parents to be don’t get, the images and time lapse footage captured by Geri educates treatment decisions made by our embryologists and clinicians to a level like never before,” Mr McArthur said.

Grow by Genea is currently in trial phase and will be available for free to all Genea and Hollywood Fertility Centre patients who are having an IVF or ICSI cycle.

For images, app screenshots, embryo videos and access to IVF lab for filming, please contact Alice Ross as per below.
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Media Contact

Alice Ross
M: 0421 741 737
E: alice.ross@genea.com.au

BACKGROUND
Genea is one of Australia’s leading providers for infertility, IVF and other assisted conception treatment with 30 years of experience in the field. The company has long been a fertility pioneer, with research and technologies developed in-house virtually doubling IVF success rates in the mid-nineties and continuing to improve outcomes today.

Genea has clinics at the following locations: Sydney City, Liverpool, Bella Vista, Manly, St Leonards, Canberra, Newcastle, Wollongong, Gosford, Coffs Harbour, Orange, Port Macquarie, Tamworth, Ballina, Perth and Christchurch (NZ).