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Why Choose Genea

Where cutting-edge science meets heartfelt care

Every fertility journey is different, and at Genea we’re committed to helping you fulfil your dreams. We’re here to support you at each important step, and to assist you with preserving your fertility and planning your future family. 

We care about every patient and their needs as individuals, singles and couples. We are committed to providing the best services and treatments available, through our caring team and innovative technology, to give you the highest chance of success. We understand that every individual or couple has unique needs and circumstances. That's why we offer a comprehensive range of fertility services tailored to your specific requirements including fertility testing, advanced reproductive treatments like in vitro fertilisation (IVF), or specialised procedures such as genetic testing and egg freezing.

We have pioneered many new techniques and technology in fertility for four decades, and that’s why we are world leaders in this space. It’s this innovative technology, together with our highly qualified and trained fertility specialists, embryologists and nurses who give Genea patients the highest chance of pregnancy success.


World class service, delivered with heart.

A commitment to innovation

We’re widely recognised as world leaders in fertility offering pioneering scientific advancements that have shaped the IVF world. We transformed intricate IVF procedures into streamlined outpatient experiences. We developed innovative new technology that provides undisturbed individual embryo culture and incubation. We introduced techniques that offer advanced preservation and genetic testing of embryos.

Some simple facts about our technology
  • The Geri® incubator, exclusively used by Genea in Australia, has delivered a 12.2% increase in the number of live births compared with traditional systems.*
  • Our incubation system more closely mimics the natural environment of a woman’s reproductive system.
  • Each incubation pod is used solely for one patient – the space is not shared with anyone else.
  • Once embryos are placed inside, they are not disturbed for five days.
  • Embryos love a warm and humid environment. Our incubator, Geri, is the only humidified time-lapse instrument in Australia.
  • Each pod has its own time-lapse camera to allow us to assess embryo development at all times and share that vision with you.

*When compared to the MINC incubator and Gems sequential media. Study performed in Genea’s Canberra, Wollongong, Liverpool, North West, RPA and Kent St laboratories, 2015-2019. The Geri incubation system was utilised in all Genea clinics by 2018. Published in a peer reviewed journal Fertility and Sterility and presented at the American Society of Reproductive Medicine (ASRM) congress in 2020, official reference being:
Peura T, Murray A, Hesketh N, Dalati S, Bowman M, McArthur S (2020): Is the biggest impact on clinical IVF outcomes obtained by implementation of continuous media, time-lapse incubator or both? Fertil Steril 114 (3) Suppl., e129. DOI: https://doi.org/10.1016/j. fertnstert.2020.08.383

In our eyes, you’re more than just a patient.

Unparalleled patient care

Personalised care means you have your own team of fertility experts providing the best care and support so you can focus on you. Genea is a world leader in fertility, which comprises a team of experts, coupled with award-winning technology, giving you the best chance of achieving your dream of a family.

A history of success

We’ve been doing this since we were founded by Professor Robert Jansen in 1986 (and were originally called Sydney IVF). We achieved our first pregnancy within one month of opening. In the decades since, we’ve continued to lead the way. 

Whether you are considering egg freezing or wanting to conceive a baby now, you want to know that your clinic partner has strong success rates, should you require IVF down the track. Fertility clinics will offer you statistics to help you make up your mind about who’s right for you. Statistics are important so to get the clearest picture of success rates, look for the number of live births – not just clinical pregnancies.

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