Fertility tech only found in Genea clinics in Australia

Meet Geri® - our incubation system

Designed and developed by Genea, Geri® is closer than ever before to mimicking the undisturbed natural environment of a woman’s body and embryos love it! The Geri® incubation system has resulted in a 12.2% increase in the number of live births when compared to the traditional incubator and culture medium system^. One big baby tick.

In case you’re not sure why this bit is super important, the incubator is where your precious embryos live while they’re in the lab. Geri® is what we call a benchtop incubator, and it has individual chambers for each patient plus your own time lapse camera which means the scientists can continuously monitor your embryo’s development remotely instead of opening the incubator to take them in and out for checks all the time. Other time lapse incubators in other clinics have multiple patients in the one space, meaning even if they had a single step media, embryos would still need to be disturbed when scientists check other patients’ embryos. 

Geri incubator - Genea Australia

Grow by Genea® app

Imagine being able to see your embryos as they grow in the lab. Well, we imagined it and then we made it happen. Grow by Genea® is an Australian first app for smartphones and tablets which gives you 24/7 access to photos and videos of embryos during the five days they spend growing in an incubator in the embryology lab. Through Grow by Genea®, IVF patients are able to download images and videos and share them with family and friends. Grow by Genea® allows many patients to feel more connected and involved in the process. 94% of patients of patients agree Grow by Genea® improved their IVF experience*. This is Alyce and James' story.

See the app in action

Grow by Genea app

Geri® Medium

Culture medium is the vital solution that supports the development of your embryo outside the body. There are 11 herbs and spices … well not quite but equally as secretive! Genea’s continuous culture Geri® medium is a super special, secret recipe designed specifically for our incubator that is suitable for every stage of embryo development. Culture medium has traditionally needed to be replaced at different stages. However, we’ve now created a version that means we can leave the embryos in the incubator to grow undisturbed, just like they would in nature.
Gems Geri medium - Genea Australia

MyGenea app

​Australia’s first IVF cycle companion.

Stay on top of all your appointments, access handy resources, check your SecureMail (now known as GeneaMail), register payment info and stay in touch with your Genea fertility team all in one place. Grow by Genea is also now integrated so you can see your embryos growing in the lab on the same app. MyGenea is currently available for our patients in Victoria, the ACT and the following NSW clinics: Sydney CBD, Liverpool, Bella Vista, Wollongong, Manly, Orange and Tamworth. 

Find out more

MyGenea app - Genea Australia
When compared to the MINC incubator and Gems sequential media. Study performed in Genea’s Canberra, Wollongong, Liverpool, North West, RPA and Kent St laboratories, 2015-2019. The Geri incubation system was used in all Genea clinics by 2018. Published in a peer reviewed journal Fertility and Sterility and presented at the American Society of Reproductive Medicine (ASRM) congress in 2020, official reference being: Peura T, Murray A, Hesketh N, Dalati S, Bowman M, McArthur S (2020): Is the biggest impact on clinical IVF outcomes obtained by implementation of continuous media, time-lapse incubator or both? Fertil Steril 114 (3) Suppl., e129. DOI: https://doi.org/10.1016/j.fertnstert.2020.08.383
* Based on responses to Grow patient survey between May – October 2017 (91 patients). Data presented at Fertility Society of Australia Conference, October 2017. Adelaide.
Alyce shares her IVF journey and the role of Genea's tech.
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